'Fried Egg' anti-drug campaign revisited,
this time message aimed at parents
As a way to mark its 30th anniversary, the Partnership for Drug-Free Kids has revisited its iconic "This is Your Brain on Drugs" campaign from the 1980s, only this time aimed more directly at parents.

The spot ends with actress Allison Janney, who portrays a mother in recovery on the CBS sitcom "Mom," telling parents "They're going to ask. Be ready." The video urges viewers to get more information at drugfree.org. The spot is drawing some controversy from some in the prevention community who say the original version, used as a 'scare tactic,'  was ineffective as a deterrent to drug use. Others defend the ad, saying its new focus on parents puts a more positive spin on the message. Judge for yourself:

Fried Egg 2016

 



Guide describes how to develop a safe prescription
medicine disposal program in your community

The Partnership for Drug-Free Kids has published a new guide for community leaders interested
in developing a safe drug disposal program. The guide outlines what safe drug disposal is, and can be; who should be involved in the development of a program; and ways in which safe drug disposal programs can be promoted to community members. Proper disposal of unwanted medicine is a problem effecting communities across the nation. The drugs can pose a threat to families if misused or ingested, and create environmental hazards if improperly disposed.

New vaccine targets cocaine addiction
A vaccine to blunt the effects of cocaine has shown promising results in animal testing and will now undergo clinical trials in humans. The vaccine, develoed at Weill Cornell Medicine and NewYork-Presbyterian, works by absorbing cocaine in the bloodstream before it has a chance to pass the blood-brain barrier to produce its high, researchers at the two universities say.

"The goal if this vaccine is to prevent cocaine from reaching the brain," said Dr. Ronald Crystal, chairman of the Department of Genetic Medicine at Weill Cornell Medicine.

Cocaine addiction affects more than 2 million people in the United States, and results in more than 500,000 visits to emergency rooms. "While there are drugs like methadone designed to treat heroin, there aren't any therapeutics available to treat cocaine addiction. We hope that our vaccine will change that," Dr. Crystal said.

In first phase of the study in humans, each group of 10 participants will be asked to give up cocaine for at least 30 days and tested to make sure they comply. In total, 21 subjects will get the vaccine in escalating doses while nine will get a placebo. This first phase of the study is expected to take 10 years. For more information see the press release on the Weill Cornell Medical College web site.

Synthetic cannabinoids being marketed to youth 

Synthetic cannabinoids, produced by rogue chemists under different names and formulas, are dangerous, potentially addictive, and being marketed in attractive packaging that appeals to youth. A report by Beth Rutkowski with the Addiction Technology Transfer Center Network (ATTC) tells more. The infographic provides a quick snapshot of the alarming effects of these synthetics.


 

Mentioned in the Media

KUOW
Heroin overdose death rates rising faster
in Snohomish than King, Pierce counties
Deaths from heroin overdoses have gone up across Washington state, but in Snohomish County, the rates have gone up more than in King or Pierce Counties, states a July 13 report from KUOW.


    





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Office of National Drug Control Policy